The BOULEVARDIER- an exquisite bourbon favorite!

Updated: November 16, 2024

Anders Erickson


Summary

The video introduces the Boulevardier cocktail, a bourbon variation of the Negroni, detailing its appearance in previous videos. Viewers are informed about new merchandise featuring original cocktail art. A brief history of the cocktail from 1927, inspired by American socialite Erskine Gwyn, is discussed alongside the evolution of the recipe to a 2-1-1 ratio with doubled bourbon for balance. Detailed instructions on making the cocktail with bourbon, Campari, sweet vermouth, and orange are provided, followed by a tasting review inviting viewer feedback.


Introduction to Boulevardier

Introduction to the Boulevardier cocktail, a simple drink similar to a bourbon riff on the Negroni. Mention of the drink's appearance in previous videos on the channel.

New Merchandise Announcement

Announcement of new merchandise including apparel and artwork featuring original cocktail art. Details on the available items like shirts, sweatshirts, and artwork sets.

History of Boulevardier

Brief history of the Boulevardier cocktail dating back to 1927 and its origins in Harry Malone's book. Mention of the American socialite Erskine Gwyn who inspired the cocktail's name.

Recipe Evolution

Discussion on the evolution of the Boulevardier recipe from an all equal parts recipe to the common 2-1-1 ratio. Explanation on doubling up on bourbon for a more balanced taste.

Ingredients and Preparation

Explanation of the ingredients needed for the Boulevardier cocktail, including bourbon, Campari, sweet vermouth, and orange. Detailed instructions on the preparation and serving of the cocktail.

Tasting the Boulevardier

Tasting and review of the Boulevardier cocktail, highlighting its flavors, balance, and appeal. Invitation for viewers to share their thoughts on the drink in the comments section.


FAQ

Q: What is the origin of the Boulevardier cocktail?

A: The Boulevardier cocktail dates back to 1927 and can be traced to Harry Malone's book. It was inspired by American socialite Erskine Gwyn.

Q: How has the Boulevardier recipe evolved over time?

A: The Boulevardier recipe has evolved from an all equal parts recipe to the common 2-1-1 ratio. Doubling up on bourbon is suggested for a more balanced taste.

Q: What are the main ingredients needed to make a Boulevardier cocktail?

A: The main ingredients for a Boulevardier cocktail are bourbon, Campari, sweet vermouth, and orange.

Q: Can you provide detailed instructions on how to prepare and serve a Boulevardier cocktail?

A: To prepare a Boulevardier cocktail, mix bourbon, Campari, and sweet vermouth in the recommended ratio, stir it with ice, strain into a glass over ice, and garnish with an orange twist. Serve and enjoy!

Q: What is the significance of doubling up on bourbon in a Boulevardier cocktail?

A: Doubling up on bourbon in a Boulevardier cocktail is recommended for achieving a more balanced taste profile.

Q: What merchandise is being offered related to the Boulevardier cocktail?

A: The new merchandise includes apparel and artwork featuring original cocktail art, such as shirts, sweatshirts, and artwork sets.

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