Реальные сроки вывода в топ сайтов в зарубежном Гугле

Updated: November 19, 2024

Михаил Шакин SEO


Summary

This video explores advanced website promotion strategies, focusing on factors like content quality, site structure, internal linking, and page loading speed for improved SEO. The speaker shares insights on backlink building, analyzing competition, and the impact of marketing tactics on website conversion rates. Additionally, discussions around the challenges of AI-generated content, redirect management, and the value of human-written content for SEO success are emphasized, making it a comprehensive guide for enhancing website visibility and user engagement.


Introduction to Website Promotion

The speaker introduces the webinar on website promotion, focusing on techniques to rank websites on Google. Mention of tools for improving behavioral factors, such as using services to attract real users, enhancing engagement with likes and reposts on social media, and utilizing tools like SeoBook and Screaming Frog SEO Spider.

Speaker's Background

The speaker briefly shares his background, starting in 2008 with an interest in SEO, working as an SEO specialist in various companies and agencies before transitioning to freelancing. He primarily works with international clients from regions like the United Arab Emirates, the USA, and Europe.

Factors Influencing Website Promotion

Discussion on factors affecting website promotion, with a focus on internal optimization and the importance of quality content. Emphasis on how content quality impacts site rankings and the recommendation to prioritize informational content for faster promotion.

Role of Content Quality

Further exploration of the impact of content quality on website promotion, emphasizing the need for high-quality content to accelerate site rankings and traffic. The speaker advises minimizing the use of AI-generated content and focusing on creating valuable content that attracts organic backlinks.

Content Structure for Promotion

Importance of website structure in SEO and website promotion. Highlighting the significance of a well-organized site structure, especially for older websites, to ensure easy navigation and indexation by search engines.

Site Structure and Navigation

Discuss the importance of structuring the site properly by avoiding excessive clicks to reach pages, including top and bottom menus, prominent pages, and breadcrumbs for easy navigation and better Google indexing.

Internal Links and Overlinking

Emphasize the significance of internal linking strategies, caution against overlinking which can lead to Google penalties, and share personal experience on optimizing internal links for improved traffic.

Page Loading Speed

Highlight the critical role of page loading speed, especially on mobile devices, in Google ranking and SEO, suggesting regular checks using tools like Google PageSpeed Insights for optimal performance.

External Factors: Backlinks

Discuss the importance of building backlinks early on after domain registration, caution against spammy practices, and advise on monitoring competitors' linking strategies to maintain a competitive edge.

Crowd Links and Social Signals

Share insights on the diminishing effectiveness of crowd links and social signals in SEO strategies over time, based on personal experiences and industry trends.

Negative Impact of Artificial Traffic on Project Success

Discussing the absence of positive cases of intentional manipulation of behavioral metrics through artificial traffic. Mentioning cases where traffic was purchased for projects, particularly offline traffic after advertising boosts project success. Highlighting the importance of avoiding artificial behaviors for successful project outcomes.

Benefits of Brand Traffic and Competition on SEO

Explaining the positive impact of brand traffic and competition in boosting project rankings. Emphasizing the significance of brand visibility and competition in influencing search engine rankings.

Analyzing Competition and Traffic Before Market Entry

Highlighting the importance of analyzing competition, traffic volume, and market dynamics before entering a niche. Discussing the impact of competition on SEO and the necessity of understanding market conditions before initiating a project.

Economic Analysis for Successful Website Monetization

Emphasizing the need for an economic analysis for effective website monetization. Comparing the approach of foreign clients in planning profitability for the long term and the challenges of monetizing websites in competitive niches.

Challenges of Converting Website Visitors to Customers

Discussing the challenges of converting website visitors to customers in competitive niches due to high competition and the time required to establish trust and loyalty among visitors.

Utilizing Marketing Tools and Strategies for Conversion

Discussing the importance of utilizing marketing tools and strategies such as promotions and discounts to convert website visitors into customers. Sharing insights on the impact of marketing tactics on website conversion rates.

Analyzing Competitors' Strategies for Website Retention

Emphasizing the significance of analyzing competitors' strategies for retaining website visitors. Discussing the effectiveness of online calculators, videos, infographics, and thematic content in retaining website visitors.

Foundational Steps in Website Optimization

Explaining the foundational steps in website optimization, including technical audits, link profile analysis, and monitoring site development dynamics. Discussing the importance of technical audits in ensuring smooth progress in SEO efforts.

Discussing Parakeys Cases

The speaker discusses two parakeys cases, highlighting their fast growth and significant features like domains being active for over a year.

Case Study: Russian Fintech Company

Details about a Russian fintech company with a long-standing domain and high traffic, showcasing their expansion to the western market with trustworthiness and established online presence.

SEO Strategies and Traffic Growth

Explanation of SEO strategies employed to boost traffic, including content creation, link building, and the impressive traffic growth over a span of 3 months.

Analysis of Google Updates Impact

Insights on the impact of recent Google updates on website rankings and the notable changes in the dating niche, emphasizing the importance of quality content for SEO success.

Guarantees in SEO and Traffic Increase

Discussion on giving guarantees for website ranking in search results, emphasizing the focus on traffic increase as a more reliable indicator of success in SEO efforts.

Client Expectations

Clients often expect everything to be done for them quickly and easily, including setup and handling of projects, without realizing the complexities involved.

Skeptical Approach

The speaker discusses their skeptical approach to giving forecasts and how they have always been cautious even when providing predictions to clients.

Impact of Updates on Projects

The speaker shares a story about a project that experienced a sudden drop due to experimenting with unrelated drops, highlighting the importance of careful strategies in project management.

Client Trust and Newcomers

The discussion touches on how experienced specialists can easily convey pessimistic scenarios to clients who trust them, contrasting it with the approach required for newcomers in the field.

Content Performance and SEO

Insights are shared on how content performance can indicate Google's preference, the significance of high traffic, and top-ranking keywords to gauge content likability.

Using Redirects for Traffic

Discussing the use of redirects for generating traffic on websites and highlighting the importance of carefully managing redirects to ensure their effectiveness.

Effective Boost with Redirect Chains

Explaining a case study where a group of websites gained significant development boost through structured redirect chains, emphasizing the complexity and expertise required in managing such strategies.

Challenges of Tracking Redirects

Sharing personal experience about the challenges in tracking redirects, mentioning the difficulty in detection by search engines and the need for continuous monitoring and experimentation to track redirect chains.

Generating Content with Neural Networks

Explaining the concept of generating content using neural networks and the importance of creating human-readable content instead of relying solely on AI-generated text.

Prefer Human-Crafted Content

Advocating for the use of human copywriters to create content, highlighting the value of human input in producing high-quality and engaging content compared to solely relying on AI-generated text.

Quality Content vs. AI-generated Text

Differentiating between quality content crafted by humans and AI-generated text, emphasizing the need for authentic and informative content over generic AI-generated content.

Utilizing Neural Networks for Content Creation

Exploring the limitations of neural networks in content creation and recommending a balanced approach where human input and expertise play a crucial role in content quality and relevance.

Optimizing SEO Content for Human Readers

Providing insights on optimizing content for SEO while ensuring it remains appealing and relevant to human readers, highlighting the importance of understanding the audience and providing expert guidance to copywriters for effective content creation.

Balancing AI and Human Contribution in Content Creation

Discussing the balance between AI-generated and human-crafted content, emphasizing the essential role of human expertise and input in creating valuable and engaging content for readers.

Quality of AI-generated Content in the Russian Segment

Highlighting the prevalence of AI-generated content in the Russian online space and recommending the employment of human copywriters to enhance content quality, readability, and authenticity.

Consultation and Communication

The speaker discusses consulting and communicating with people, expressing interest in hearing about others' experiences and offering to provide consultations. He also mentions the opportunity for communication and consultation for website development projects.


FAQ

Q: What tools were mentioned for improving behavioral factors in website promotion?

A: Tools like SeoBook and Screaming Frog SEO Spider were mentioned for enhancing engagement and improving behavioral factors in website promotion.

Q: Why is content quality emphasized in website promotion?

A: Content quality is emphasized in website promotion because it directly impacts site rankings and the speed of promotion.

Q: What is the significance of internal linking strategies in SEO?

A: Internal linking strategies play a critical role in SEO by improving traffic and site structure. However, overlinking should be avoided to prevent Google penalties.

Q: How important is page loading speed in Google ranking and SEO?

A: Page loading speed, especially on mobile devices, is crucial for Google ranking and SEO success. Regular checks using tools like Google PageSpeed Insights are recommended for optimal performance.

Q: What is the importance of building backlinks early on after domain registration?

A: Building backlinks early on after domain registration is vital as it helps establish domain authority and credibility. However, it's essential to avoid spammy practices.

Q: Why is it recommended to analyze competition, traffic volume, and market dynamics before entering a niche?

A: Analyzing competition, traffic volume, and market dynamics before entering a niche is crucial as it helps understand the level of competition and the potential for success in that niche.

Q: What is the impact of marketing tactics on website conversion rates?

A: Marketing tactics play a significant role in improving website conversion rates by converting visitors into customers. Strategies like promotions and discounts are effective in this regard.

Q: What are some foundational steps in website optimization?

A: Foundational steps in website optimization include technical audits, link profile analysis, and monitoring site development dynamics to ensure smooth progress in SEO efforts.

Q: Why is there emphasis on human input in content creation over AI-generated text?

A: Human input in content creation is preferred over AI-generated text as it ensures authenticity, relevance, and engagement with the audience, leading to higher quality content.

Q: What role do redirects play in generating traffic on websites?

A: Redirects play a crucial role in generating traffic on websites by efficiently managing redirection chains to ensure their effectiveness in directing users to the desired content.

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